Hardware Podcasts

Using Content to Create a Digital Twin of Your Sales Team with Winbound's Greg Mischio

Manufacturing Happy Hour · 9 Mar 2021 · 39m

What this episode covers

Greg Mischio, founder of the marketing agency Winbound, explains his concept of using content as a 'digital twin' of a sales team to reach customers who spend 70% of their buying process online. He outlines a strategy for B2B industrial companies to build trust through informational, relational, and testimonial content, citing Delta Mod Tech as a client example. Mischio emphasizes that referrals and emotional connection are key metrics for success, advising small marketing teams to focus on their core strengths.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Winbound, Delta Mod Tech, Vintage Brewing Company, ALT Brew, Café Hollander

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