Hardware Podcasts

Be Careful With the Internet: How B2B Inbound Marketing Exploded w/ Brian Signorelli

The Manufacturing Executive · 1 Sept 2020 · 35m · Episode 12

What this episode covers

Brian Signorelli, Senior Director of Partner Acquisition at HubSpot, discusses the evolution of inbound marketing and his book, Inbound Selling. He explains how the shift of power from sellers to buyers via Google necessitates a content-driven approach where businesses act as guides rather than heroes, a concept he attributes to the StoryBrand framework. Signorelli outlines three future trends for B2B marketing: conducting original primary research, marketing with audiences through co-created content, and leveraging existing customers as promoters to drive growth.

Most relevant to

large enterprises

Topics

Mentioned

Companies
HubSpot, Gibson Tech
Products
Inbound Selling
Also
StoryBrand

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