Hardware Podcasts

I Need What's In Your Brain: Extracting Expert Knowledge for Content Marketing w/ Toby Wall

The Manufacturing Executive · 8 Sept 2020 · 39m · Episode 13

What this episode covers

Toby Wall, senior writer at the industrial marketing agency Gorilla76, explains how B2B manufacturers can extract expert knowledge from their internal teams to create effective content marketing. He argues that marketers must interview subject matter experts (SMEs) like engineers and salespeople, and leverage internal documents like RFIs, RFPs, and CAD models, because technical nuance cannot be fabricated. Wall outlines a process involving deep research, strategic interviewing, and SME review to ensure accuracy and authority in the final content.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Gorilla76, Kadinas Part Solutions
Also
They Ask, You Answer, Marcus Sheridan

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