Hardware Podcasts

Live From The HIBT Summit: Gary Vaynerchuk

How I Built This · 5 Aug 2021 · 36m

What this episode covers

Gary Vaynerchuk, entrepreneur and social media expert, discusses his philosophy on building brands and businesses through content creation and curiosity. He argues that passion and 'reps' are more critical than innate talent, sharing anecdotes from his childhood lemonade stand franchise and his early days promoting wine via YouTube. Vaynerchuk advises founders to audit their time, invest in education, and produce their own content to understand the medium before hiring, emphasizing that intent-based marketing and brand building on social platforms offer democratized opportunities for growth.

Most relevant to

established companies

Topics

Mentioned

Companies
U.S. Bank, Policy Genius, Ocean Spray, TikTok, Elf Cosmetics, Stakums, Popeyes, Planters
Products
Wine Library TV, Crush It

Related episodes from other shows

Other shows on the same ground, closest first.

  • Making It · 1h 04m

    Episode 174: The Flying DiRestas

    Jimmy Diresta, Bob Clagett, and David Picciuto discuss the balance between specializing and generalizing in content creation, with Bob sharing his experience speaking at the Craft + Commerce conference organized by ConvertKit (now Seva). They debate whether YouTube channels need a consistent theme or style to succeed, citing examples like Bobby Duke and Wintergatan, and emphasize the importance of consistency and finding one's unique voice. The hosts also share their current projects, including Jimmy's liquor cabinet, Bob's canoe and machine shop work, and David's website and book.

    Validation & product-market fitCreator business
    7 chapters

  • Making It · 54m

    Episode 118: The point of no return

    Jimmy Diresta, Bob Clagett, and David Picciuto discuss strategies for promoting oneself and one's work without an existing audience, emphasizing the importance of adding value in online communities and maintaining strong branding. They explore the concept of the 'point of no return' in creative careers, with Bob Clagett sharing his transition from custom furniture making to full-time content creation. The hosts also share personal project updates, including Jimmy's completed lightsaber build and upcoming appearances at Maker Fair Bay Area.

    Marketing & brandCreator business
    5 chapters

  • Built 2 Scale · 20m

    Tool of the Week Segment | Episode 31

    Hosts Matt Perrott and Scott Wilcox discuss strategies for founders, starting with a recommendation of David Senra's 'Founders' podcast, which distills biographies of figures like Elon Musk and James Dyson. They emphasize the importance of curating one's content diet to avoid doom-scrolling and the necessity of knowing oneself before hiring. The conversation concludes with advice on clarifying vision in writing and prioritizing three foundational roles: Product (CTO), Brand (CMO), and Distribution (Head of Sales).

    Leadership, teams & cultureHiring & workforce
    6 chapters

  • Product Startup · 15m

    228: How to Build a Digital Community Before Launching Your Invention

    Jon Davids, founder of Influicity and author of 'Marketing Superpowers', explains how hardware startups can build digital communities before launch using his 'movement formula' of belief, faith, and action. He argues that founders should establish authority and trust early by sharing their core belief and the experts validating it, rather than trying to be professional content creators. Davids emphasizes that authenticity and consistency in messaging allow inventors to build a loyal audience that converts to sales naturally, citing examples like MrBeast and Kim Kardashian who succeed through community rather than just celebrity status.

    Marketing & brandDirect-to-consumer & e-commerce
    6 chapters

  • The Startup CPG Podcast · 1h 23m

    #95 GT Dave - Founder & CEO of GT’s Living Foods: 25+ years of building the kombucha industry one batch at a time

    GT Dave, founder and CEO of GT’s Living Foods, discusses building a nearly billion-dollar kombucha brand while remaining 100% owner and rejecting acquisition offers. He explains that their manufacturing process relies on small, five-gallon fermentation batches rather than industrial-scale mixing, requiring half a million square feet of facility space to meet North American demand. Dave emphasizes a leadership philosophy centered on cultural alignment, hiring for attitude over credentials, and maintaining profitability without outside investment. He also details the company's product portfolio, including Synergy Kombucha, Agua de Kefir, and Live Medicinal Mushroom Elixirs, while sharing insights on managing a massive brand ambassador force and navigating public perception as a founder.

    Leadership, teams & cultureScaling production
    11 chapters

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by How I Built This. The episode itself belongs to its publisher.