Hardware Podcasts

Stacy's Pita Chips: Stacy Madison (2019)

How I Built This · 9 Aug 2021 · 57m

What this episode covers

Stacy Madison, co-founder of Stacy's Pita Chips, explains how she and Mark Andrus pivoted from a Boston food cart to a $250 million sale to PepsiCo. They overcame early skepticism from a Frito consultant by engineering a custom conveyorized oven and sourcing a modified carrot-cutting machine to scale production. The company navigated significant challenges, including a factory fire and the complexities of selling to major retailers like Trader Joe's and Costco, while maintaining control without giving up equity.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
PepsiCo, Frito, Trader Joe's, Costco, Whole Foods
Products
Stacy's Pita Chips, B Bold Bars

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