315 - Why Your Outdated Website is Costing You Millions: Insights from Steve Pyfrom at The Nine Digital

People of Packaging · 24 Jun 2025 · 31m

What this episode covers

Steve Pyfrom, Head of Strategy and Sales at The Nine Digital, explains how manufacturing companies can drive growth through digital transformation, focusing on SEO and website development. He details his agency's approach to predictive SEO and building a strong online foundation for B2B clients, contrasting their strategy with vanity metrics. Pyfrom also discusses how his background in pastoral ministry informs his detached, client-centric sales methodology, emphasizing discovery and problem-solving over aggressive pitching.

Mentioned

Companies
The Nine Digital
Products
Box Latch
Tools
Ahrefs, SEMrush, SquareSpace, Wix
Also
Jeb Blunt, Sales Gravy, Josh Braun, Pac Expo, Corey Connors, TikTok, Chat GPT

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