Planning for a B2B Manufacturer Website That Drives Results w/ Randall Zaitz and Kevin McClary
Randall Zaitz, Digital Creative Director, and Kevin McClary, Head of Performance Marketing at Gorilla 76, discuss how B2B manufacturers should plan website overhauls to drive business results rather than treating sites as digital brochures. They outline five strategic planning steps: identifying needs and setting goals, securing stakeholder buy-in, content planning, site mapping, and wireframing. The guests emphasize that content is the foundation of any website and that technical debt often necessitates a full rebuild over a refresh.