Hardware Podcasts

Planning for a B2B Manufacturer Website That Drives Results w/ Randall Zaitz and Kevin McClary

The Manufacturing Executive · 18 Mar 2025 · 48m · Episode 249

What this episode covers

Randall Zaitz, Digital Creative Director, and Kevin McClary, Head of Performance Marketing at Gorilla 76, discuss how B2B manufacturers should plan website overhauls to drive business results rather than treating sites as digital brochures. They outline five strategic planning steps: identifying needs and setting goals, securing stakeholder buy-in, content planning, site mapping, and wireframing. The guests emphasize that content is the foundation of any website and that technical debt often necessitates a full rebuild over a refresh.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Gorilla 76, Amazon
Tools
Google Analytics, Looker Studio

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