Hardware Podcasts

The Power of the CAD Model w/ Adam Beck

The Manufacturing Executive · 7 Jul 2020 · 23m · Episode 4

What this episode covers

Adam Beck, Director of Marketing at CADENAS PARTsolutions, explains how manufacturers can use protected 3D CAD models as content marketing assets to generate leads and educate engineers. He discusses the company's cloud-based platform that allows manufacturers to share lightweight, IP-safe representations of their products in 150+ formats, shifting the traditional customer service burden to an automated marketing tool. Beck also shares insights from CADENAS's first industrial marketing summit, emphasizing a philosophy of providing value and education over traditional feature-benefit pitching.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
CADENAS PARTsolutions, Guerrilla 76, Content Marketing Institute
Also
Content Marketing World

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