Hardware Podcasts

Introducing the 2025 Industrial Marketing Summit w/ Wendy Covey

The Manufacturing Executive · 12 Nov 2024 · 28m · Episode 231

What this episode covers

Wendy Covey, CEO and co-founder of TREW Marketing, and Joe Sullivan, co-founder of Gorilla 76, discuss the 2025 Industrial Marketing Summit, a niche event for B2B manufacturing marketers held in Austin, Texas. They detail the summit's expanded format, featuring workshops on marketing roadmaps and personal branding, alongside keynotes on AI and panels on recruiting Gen Z. The conversation highlights the event's role in building community for isolated industrial marketers and addresses specific challenges like privacy-focused performance marketing and the labor shortage in manufacturing.

Most relevant to

established companies

Topics

Mentioned

Companies
TREW Marketing, Gorilla 76, Batesville Products, Fire and Spark, Eton, Caterpillar
Products
Industrial Marketing Summit, Content Marketing Engineered, The Manufacturing Executive
Tools
HubSpot

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