Hardware Podcasts

It's Time for a Go-to-Market Strategy Transformation in Manufacturing

The Manufacturing Executive · 21 Jun 2022 · 44m · Episode 107

What this episode covers

Joe Sullivan, co-founder of the industrial marketing agency Gorilla 76, discusses the necessity for manufacturers to transform their go-to-market strategies in response to changing buyer behaviors. He emphasizes the critical role of Voice of Customer (VOC) research to understand engineering and plant manager audiences, rather than relying solely on traditional sales relationships. Sullivan outlines how to leverage subject matter experts to create targeted content and use paid media on platforms like LinkedIn to generate demand among prospects who are not yet in active buying mode.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Gorilla 76, EECO
Tools
HubSpot, Salesforce, LinkedIn

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