Hardware Podcasts

#245 - Growing Your Brand with Influencer Marketing with Joybyte

The Startup CPG Podcast · 21 Apr 2026 · 1h 01m · Episode 293

What this episode covers

Myriah Castillo, president of Joybyte, and Val Ponce De Leon, head of influencer at Joybyte, explain how early-stage CPG brands can use influencer marketing as a content engine rather than just a conversion tool. They detail a test-and-learn approach involving nano and micro creators, discussing costs, gifting, and the importance of long-term relationships. The episode highlights specific strategies like whitelisting, repurposing content for paid media, and case studies for brands like Ice Barrel and Jackson's Chips to demonstrate how creator-led growth drives retail and digital sales.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Joybyte
Products
Ice Barrel, Jackson's Chips
Tools
Grin
Also
TikTok Shop

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