Hardware Podcasts

Why Influence Matters In Manufacturing

The Manufacturing Executive · 22 Mar 2022 · 29m · Episode 94

What this episode covers

Eddie Saunders, General of Demand Generation at Flex Machine Tools, explains how manufacturing companies can leverage influencer marketing by partnering with content creators like 'Bomb It 79' and 'Petty's Welding' to reach engaged audiences. He details the 'Buddy Branding' strategy, which involves synergistic collaborations between complementary industrial brands to amplify reach and share audiences. Saunders emphasizes the importance of data-driven vetting, clear deliverables, and treating influencer partnerships as serious business investments with written agreements to mitigate risk.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Flex Machine Tools
Also
Bomb It 79, Petty's Welding

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