Hardware Podcasts

When Engineering and Marketing are in Sync w/ Adam Beck and Jeffrey Abell

The Manufacturing Executive · 2 Jul 2024 · 35m · Episode 212

What this episode covers

Jeffrey Abell, Director of Technical Services, and Adam Beck, Director of Marketing, both from Cadenas PARTsolutions, discuss how manufacturing organizations can break down silos between engineering and marketing to drive growth. They explain that aligning these departments allows engineering data to become valuable marketing content, such as product configurators, which helps engineers self-serve customers and qualify leads more effectively. The guests argue that providing transparent, online technical resources builds trust and competitive advantage, even if it risks giving away 'secret sauce,' because it positions the manufacturer as the expert before a sales conversation begins.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Cadenas PARTsolutions, Guerrilla 76, Gen Alpha technologies
Products
3Dfindit.com
Tools
CATIA

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