Hardware Podcasts

How technical professionals influence purchase decisions

The Manufacturing Executive · 12 Jul 2022 · 51m · Episode 110

What this episode covers

Wendy Covey, CEO and Co-Founder of TREW Marketing, discusses findings from her 2022 'State of Marketing to Engineers' study, revealing that engineers primarily use supplier websites and trade publications to research purchases. She highlights that 83% of engineers will fill out forms for technical content like white papers and CAD drawings, and that YouTube and LinkedIn are the dominant social channels for reaching them. The conversation emphasizes the importance of creating high-value, educational content to build trust with technical buyers before they engage with sales teams.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
TREW Marketing, Gorilla 76, Global Spec, American Piping Products, Cadina, Interview Connections
Tools
Hotjar
Also
Content Marketing, Engineered, State of Marketing to Engineers, Industrial Marketing Summit, Content Marketing World

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