Hardware Podcasts

Connecting Physical and Digital Worlds Through Trade Shows

The Manufacturing Executive · 31 May 2022 · 32m · Episode 104

What this episode covers

Jake Hall, known as The Manufacturing Millennial, explains how to maximize the ROI of trade shows by integrating physical presence with digital content strategies. He argues that companies must create value before, during, and after events through live streaming, interviews, and leveraging personal brands to extend the lifespan of the investment. Hall also discusses the shift in manufacturing perception among Gen Z, advocating for framing the industry as a STEM field to attract future talent.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Universal Robots, ABB, Kuka, Flex Machine Tools, FedEx
Also
The Manufacturing Millennial, Automate, Guerrilla76

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