Hardware Podcasts

3 Things Manufacturers Can Do In The Absence of Trade Shows w/ Joe Sullivan

The Manufacturing Executive · 22 Sept 2020 · 16m · Episode 15

What this episode covers

Joe Sullivan, host of The Manufacturing Executive and co-founder of the industrial marketing agency Gorilla 76, outlines eight guiding principles for manufacturers to generate leads without relying on trade shows. He emphasizes shifting from brochure-centric marketing to value-driven content that leverages the expertise of subject matter experts to build trust with the entire buying committee. Sullivan advises capturing existing demand through targeted SEO and paid search while creating new demand via paid social media and email distribution to prospects who are not yet in buying mode. He concludes by stressing the need for alignment between marketing and sales teams and exercising patience when measuring the long-term ROI of these modern marketing strategies.

Most relevant to

established companies

Topics

Mentioned

Companies
Gorilla 76, Google, LinkedIn, Facebook, YouTube

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