Hardware Podcasts

Rethinking Trade Shows and Dialing in Your Value Prop with Jose Palomino

Manufacturing Happy Hour · 8 Mar 2022 · 42m

What this episode covers

Jose Palomino, CEO of Value Prop, discusses strategies for B2B manufacturers in the $2-20 million range to avoid becoming commoditized by overly relying on a few large accounts. He explains how to identify and leverage 'marginal advantages'—small operational improvements that matter to specific customers—to win deals without competing solely on price. Palomino also outlines a proactive trade show strategy, advising companies to replace expensive, low-impact booth displays with targeted pre-show outreach and high-value entertainment to build deeper relationships with key prospects.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Value Prop
Also
The Revenue Throughput Podcast, Villanova, Mint Delivery System, IME West, Darren Mitchell, Usain Bolt, Teikoku

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