People of Packaging · 31 Jul 2024 · 29m
Sadie Bowler, co-founder of Sadie B Personal Care with her sister Abby Bowler, explains how the brand targets Gen Z girls with salon-quality products and empowering messaging, rejecting 'fix me' narratives. The sisters leveraged their Utah entrepreneurial network, including mentors like Davis Smith and Mackenzie Bauer, to secure a distribution deal with Target, launching in over 500 stores. They emphasize sustainable packaging, using recycled plastics and achieving Public Benefit Corporation status, while aiming for B Corp certification to align with their social impact mission.
early-stage companies
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