Hardware Podcasts

ICYMI... HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

How I Built This · 29 Dec 2022 · 44m

What this episode covers

Kelsey MacDermaid and Becky Wright, co-founders of the media company behind the YouTube channel The Sorry Girls, discuss their journey from film students to running a sustainable business with over 2 million subscribers. They explain how they pivoted from DIY crafts to home decor by leveraging audience feedback and brand partnerships, while maintaining strict ethical standards regarding sustainability and overconsumption. The founders detail the economic realities of creator content, noting that ad revenue is insufficient to support their growing team, necessitating a diverse revenue model including sponsorships, licensing, and affiliate links.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
U.S. Bank, HGTV, CBC, YouTube
Products
The Sorry Girls

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