Hardware Podcasts

How to Crush Expo West

The Startup CPG Podcast · 16 Feb 2024 · 53m · Episode 16

What this episode covers

Matt Levine of Chlorophyll Water, Clara Paye of Unite Foods, and Pierre Jamet of Fishwife share strategies for succeeding at Expo West, covering pre-show preparation, booth management, and post-show follow-up. The guests discuss specific tactics such as maintaining sample freshness, using 'decoys' to manage booth traffic, and leveraging LinkedIn and Slack for networking. They emphasize the importance of concise pitches, protecting energy, and strategic follow-up timing to convert trade show interactions into retail accounts.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Unite Foods, Fishwife
Products
Chlorophyll Water
Also
Expo West, Swag.com

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