Hardware Podcasts

265 - Live from Drupa and...are design awards overrated?!?

People of Packaging · 7 Jun 2024 · 32m

What this episode covers

Evelio Mattos, Adam Peek, and Cory Connors discuss the ROI of exhibiting at Drupa 2023, noting that many machines are already sold before the show opens. They debate the value of attending industry conferences versus the cost and sustainability impact, emphasizing networking over passive booth presence. The group critiques the packaging design awards industry, arguing that designing for judges rather than consumers can hinder sales performance, citing examples like General Mills' Smart Pour cereal box.

Most relevant to

established companies

Topics

Mentioned

Companies
Heidelberg, HP, Scodex, General Mills, Nature Nate's, Retail Aware, Ariadne, Unilever, Dermologica
Products
Smart Pour, Sucker Punch Pickles
Also
Drupa

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