Hardware Podcasts

266 - Crafting Impactful Logos: Lessons from Chase Design Group

People of Packaging · 11 Jun 2024 · 29m

What this episode covers

Peter Hawkins, Creative Director at Chase Design Group's Bristol office, explains the agency's approach to logo and packaging design for major clients like Nestlé and Procter & Gamble, as well as niche brands like Black Chalk. He details the process of balancing typographic precision, such as kerning, with illustrative elements, often starting with hand-drawn sketches before digitizing. Hawkins emphasizes how the studio's small size allows for nimble collaboration across global offices while maintaining creative control over brand identity.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Chase Design Group, Nestlé, Procter & Gamble
Products
Black Chalk, HP Sauce
Tools
Canva, Adobe

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