Hardware Podcasts

Episode 088: Making your mark

Making It · 16 Sept 2016 · 1h 02m

What this episode covers

Jimmy Diresta, Bob Clagett, and David Picciuto discuss the strategic importance of logos and branding for makers and small businesses. They analyze specific design principles, such as the necessity of vector formats, scalability, and the distinction between a mark and logo type, using examples from Sony, Dell, and their own brands. The conversation also covers practical advice on hiring designers, using Pantone colors, and avoiding common pitfalls like poor scaling or non-vector graphics.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Sony, Dell, Twin Forest, Home Depot
Also
Aaron Draplin, Pantone, Montana, Rust-Oleum, Krylon

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