Hardware Podcasts

Live Episode! Beyond Meat: Ethan Brown

How I Built This · 16 Feb 2017 · 25m

What this episode covers

Ethan Brown, founder and CEO of Beyond Meat, explains how he transitioned from a career in hydrogen fuel cells to creating plant-based meat products using pea and lentil protein. He details the early challenges of funding the venture by selling his home, importing textured soy protein from Taiwan, and collaborating with University of Missouri researchers to develop extrusion technology. Brown discusses the company's evolution from a garage startup to scaling production in dedicated facilities, aiming to make plant-based meat indistinguishable from animal meat in taste and texture.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Beyond Meat, University of Missouri, Whole Foods, Kleiner Perkins
Products
Beast Burger, Beyond Burger

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