Hardware Podcasts

Meet the Bone Broth Protein Bar with 20g Protein & No Protein Powder

The Startup CPG Podcast · 21 Aug 2026 · 27m · Episode 354

What this episode covers

Mackenzie Muth and Nolan Spencer, co-founders of HOL Health Club, explain how the public backlash to the Siete Foods sale to PepsiCo inspired them to leave Wall Street and build a transparent, better-for-you brand. They detail their R&D process, which rejected protein powders in favor of bone broth to achieve 20g of protein without artificial ingredients, and describe their unique strategy of living nomadically in an RV to personally conduct retail demos. This boots-on-the-ground approach drove their rapid growth from zero to over 200 retail doors, including placements in Central Market and Sprouts, while they focus on building trust in the natural channel before considering larger conventional retailers.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Siete Foods, PepsiCo, Lazard, Central Market, Sprouts, Nugget Market, Raley's, Fresh Time, Foxtrot, Amazon
Products
HOL Health Club

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