Hardware Podcasts

Honey 101 for CPG Brands: Trends, Formulation Tips & Resources with Keith Seiz of The National Honey Board

The Startup CPG Podcast · 19 Aug 2026 · 10m · Episode 355

What this episode covers

Keith Seiz of the National Honey Board explains why honey has become a top ingredient for CPG brands, citing a 16.7% increase in new product launches in 2025 and a consumer shift toward natural sweeteners over zero-sugar alternatives. He details honey's functional benefits beyond sweetness, such as binding in bars, emulsification in dressings, and flavor masking for nutrient-fortified products due to its 24 different carbohydrates. Seiz also outlines the free resources the National Honey Board offers emerging brands, including troubleshooting, innovation support, and ready-made product concepts.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
National Honey Board, INOVA
Also
honey.com

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