Hardware Podcasts

21 - Jonathan Bybee - The Creative Director with a killer stache!

People of Packaging · 28 May 2020 · 49m

What this episode covers

Jonathan Bybee, VP of Creative at Lakanto Foods, discusses the company's mission to replace sugar with monk fruit and the strategic role of packaging in its brand identity. He details the design philosophy behind Lakanto's packaging, focusing on 'shelf talk,' tactile finishes like soft-touch varnish, and sustainability considerations such as flat-shipping boxes to reduce carbon footprint. Bybee also shares insights on the future of packaging, advocating for reduced reliance on traditional packaging and highlighting his work with Viori on reusable bamboo containers.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Lakanto Foods, Viori, Coca-Cola, Minute Maid, Loop
Products
Monk Fruit, Altoids
Also
Tom Zacky

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