22 - Kate Christian from Eco-cycle LIVE The Ms. Frizzle of Recycling!

People of Packaging · 2 Jun 2020 · 52m

What this episode covers

Kate Christian, Director of Business Development at Eco-cycle, explains the mechanics of modern recycling, the impact of China's National Sword policy, and the critical importance of consumer behavior. She details how contamination, particularly shrink sleeves on aluminum cans, disrupts automated sorting at Material Recovery Facilities (MRFs) and reduces material value. Christian advocates for Extended Producer Responsibility (EPR) and urges packaging designers to consider end-of-life realities, warning against misleading 'please recycle' labels on non-recyclable components.

Mentioned

Companies
Eco-cycle, Momentum Glass, Rocky Mountain Bottling, Patagonia, Prana, Google
Products
Tide
Also
China's National Sword policy

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