Hardware Podcasts

23 - Dr. Vickie VanHurley THE Design Doc

People of Packaging · 5 Jun 2020 · 52m

What this episode covers

Dr. Vickie VanHurley, a professor and author of 'Bootstrap Branding', shares her journey from a creative background in Flint, Michigan, to earning a PhD in mass media with a focus on packaging at Michigan State University. She discusses how her dissertation research revealed that packaging acts as 'the new advertising' by influencing consumer behavior both on the retail shelf and in the home. VanHurley emphasizes the importance of empathy and rigorous research in design, advising young creatives to distinguish between fine art expression and functional visual communication that serves the user.

Most relevant to

established companies

Topics

Mentioned

Companies
Tiffany and Co.
Products
Bootstrap Branding
Also
Michigan State University, The Design Doc

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