Hardware Podcasts

#263 - When Cookies Aren't Just Cookies - with Fields Good and Cognizin

The Startup CPG Podcast · 25 Aug 2026 · 46m · Episode 358

What this episode covers

Ashley Fields and Kim Anderson, co-founders of Fields Good, explain how they developed a line of functional cookies by prioritizing taste over function, spending 18 months and thousands of pounds of dough to perfect the recipes. They discuss partnering with Kyowa Hakko USA for Cognizin citicoline to add scientific credibility to their 'focus' cookie, contrasting branded ingredients with generic alternatives. Katie Emerson of Kyowa Hakko USA joins to discuss the mainstreaming of brain health ingredients and the importance of clinical studies in building consumer trust.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Fields Good, Kyowa Hakko USA, Fields, Magic Mind, Just Egg
Products
Cognizin

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