Hardware Podcasts

Founder Feature: Ehime Eigbe-Akindele of Sweet Kiwi

The Startup CPG Podcast · 7 Feb 2025 · 31m · Episode 118

What this episode covers

Ehime Eigbe-Akindele, founder of Sweet Kiwi, explains how she transitioned from bankruptcy litigation at Citigroup to creating a frozen whipped Greek yogurt brand that launched into Whole Foods. She details the challenges of scaling a frozen product, including an initial rejection due to non-standard packaging and the strategic pivot to a rebrand that highlights the 'Greek yogurt' and 'sweet/tart' profile based on customer feedback. Ehime also discusses managing retail partnerships, avoiding slotting fees through relationship building, and expanding brand awareness via food service channels like hospitals and universities.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Whole Foods, Citigroup, Busuto, Genghis Grill, Albatsons
Products
Sweet Kiwi, Smurfs
Also
Penn State ice cream program

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