#182 - Rewind: How to Crush Expo West

The Startup CPG Podcast · 10 Feb 2025 · 53m · Episode 120

What this episode covers

Host Daniel Scharff is joined by Matt Levine of Chlorophyll Water, Clara Paye of Unite Foods, and Pierre Jamet of Fishwife to share strategies for succeeding at Expo West. The panel discusses pre-show preparation, including walking the floor, applying for grants, and training booth staff, as well as on-site tactics like maintaining sample freshness and using 'decoys' to manage interruptions. They also cover post-show follow-up timing, leveraging brokers, and the importance of protecting energy and building relationships with neighbors and buyers.

Mentioned

Companies
Unite Foods, Fishwife, Startup CPG, Kadus, Wild Wonder, Swag.com, Cultivate CPG, New Hope, Whole Foods, Nielsen
Products
Chlorophyll Water, Fly by Jing
Also
Expo West, Shark Tank

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