Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer

How I Built This · 28 Feb 2018 · 46m

What this episode covers

Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams, recounts her journey from a perfume enthusiast to an ice cream innovator, detailing how she leveraged her background in scent and art history to create unique flavors like Cayenne Chocolate. She describes the early struggles of her first stall, Scream, and the pivotal decision to drop out of Ohio State University to pursue ice cream full-time. Bauer also explains how a 2015 Listeria recall forced a complete operational overhaul, leading to a stronger, community-focused company that now operates over 30 stores.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Jeni's Splendid Ice Creams, Dean and DeLuca, GE, Bassett's
Products
Scream Ice Cream
Tools
Cuisinart
Also
North Market, Ohio State University, Penn State Ice Cream School, FDA

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