Hardware Podcasts

Founder Feature: Jenifer Shwartz of Freezcake

The Startup CPG Podcast · 28 Mar 2025 · 37m · Episode 135

What this episode covers

Jenifer Shwartz, founder of Freezecake, explains how a health crisis led to the creation of the first freeze-dried cheesecake brand. She details the pivot from a brick-and-mortar bakery to self-manufacturing, the challenges of supply chain disruptions for dairy ingredients, and the strategic decision to relocate production to New York to reduce costs. Shwartz also discusses leveraging TikTok Shop for viral growth and the upcoming launch into Whole Foods.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Whole Foods, Cornell Center of Excellence, 7-Eleven
Products
Freezecake
Tools
TikTok Shop

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