Hardware Podcasts

How I Built Resilience: Live with Jeni Britton Bauer

How I Built This · 2 Apr 2020 · 14m

What this episode covers

Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams, discusses how her company navigated the 2020 pandemic crisis by leveraging lessons from a 2015 Listeria outbreak that nearly bankrupted the business. She explains the rapid pivot to delivery operations, the importance of maintaining cash flow through e-commerce, and the strategy of crowdsourcing new ice cream flavors from customers via social media to maintain community engagement.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Jeni's Splendid Ice Creams, U.S. Bank, EO Products
Products
LifeKit

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