085: Scaling Your Product Up After Crowdfunding
Ben Drury, founder of Yoto Play, explains how the company used a Kickstarter campaign to validate demand and raise $17 million in Series A funding. Drury details the transition from a Raspberry Pi Zero W-based prototype to a scalable product, leveraging early user feedback to refine the hardware and software. He emphasizes treating the initial 750-unit run as a stepping stone to gather data, attract investment, and build a community, rather than focusing on immediate profitability. The episode highlights the importance of unit economics, subscription revenue from Yoto Cards, and maintaining strong customer relationships during scaling.