Hardware Podcasts

Investor Spotlight: Elly Truesdell, New Fare Partners

The Startup CPG Podcast · 11 Apr 2026 · 38m · Episode 287

What this episode covers

Elly Truesdel, founder and Managing Partner at New Fare Partners, discusses her transition from Whole Foods to venture investing, highlighting her fund's focus on seed and Series A food and beverage companies. She details the differences between pitching retail buyers versus investors, emphasizing the need for a broader channel strategy and a partnership-based dynamic rather than a deferential one. Truesdel also outlines New Fare's investment thesis, which centers on premiumization and time collapse, and provides advice on team structure and the balance between sales growth and profitability for early-stage founders.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
New Fare Partners, Whole Foods, Almanac
Products
Made by Nacho, Lucille, NARA Organics, Bachan's, Ensure, Boost

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