Hardware Podcasts

Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.

How I Built This · 3 Nov 2025 · 1h 07m

What this episode covers

Natalie Gordon, founder and CEO of Babylist, explains how she built a $500M business starting with a universal baby registry during her pregnancy in 2010. She details the painful transition from a low-risk affiliate model to holding physical inventory, the pivotal role of Pinterest in scaling growth, and the personal challenges of hiring, firing, and evolving from a solo coder to a CEO.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Amazon, Pinterest, Norwest Venture Partners, U.S. Bank, 500 Startups
Products
Babylist, Lenguajero
Also
Hacker News

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