#169 - "How to Take Advice" with Nikhil Arora
Nikhil Arora, co-founder and co-CEO of Back to the Roots, discusses the nuances of receiving and giving advice while scaling his organic gardening brand from a college project to a $100M retail business. He emphasizes the importance of maintaining a 'North Star' purpose, the critical role of his co-founder relationship with Alejandro Velez, and the necessity of resilience in entrepreneurship. Arora shares specific lessons learned from mentors like Jony Ive and Michael Pollan, as well as costly mistakes involving rushed product launches and underestimating retail costs.