Advice Line with Alexa Hirschfeld of Paperless Post
Alexa Hirschfeld, co-founder of Paperless Post, joins Guy Raz to advise three early-stage founders on scaling challenges. Jess Walker of 5.post discusses structuring a collaboration with Sweet Paws for pet sympathy cards and whether to maintain a combined brand or spin off a standalone identity. Caroline Hareski of The Creative Garland Company seeks advice on transitioning from handmade production to outsourcing or hiring, while Sayuri Tsuchitani of Sumo Yoga asks how to educate a national audience about her unique tatami yoga mats and brand concept.