Hardware Podcasts

Advice Line with Alexa Hirschfeld of Paperless Post

How I Built This · 26 Feb 2026 · 41m

What this episode covers

Alexa Hirschfeld, co-founder of Paperless Post, joins Guy Raz to advise three early-stage founders on scaling challenges. Jess Walker of 5.post discusses structuring a collaboration with Sweet Paws for pet sympathy cards and whether to maintain a combined brand or spin off a standalone identity. Caroline Hareski of The Creative Garland Company seeks advice on transitioning from handmade production to outsourcing or hiring, while Sayuri Tsuchitani of Sumo Yoga asks how to educate a national audience about her unique tatami yoga mats and brand concept.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Paperless Post, 5.post, Sweet Paws, The Creative Garland Company, Sumo Yoga, Chewy, Walmart, Petco, Martha Stewart, U.S. Bank

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