Hardware Podcasts

#46 Pure Gold Series: Keep Going! Reflection on Coca-Cola's Discontinuation of Honest Tea with Seth Goldman

The Startup CPG Podcast · 1 Jun 2022 · 25m · Episode 23

What this episode covers

Seth Goldman, co-founder of Honest Tea and current CEO of Eat the Change, reflects on Coca-Cola's recent decision to discontinue the Honest Tea brand. He discusses the strategic rationale behind the original sale to Coca-Cola, the impact on global organic tea farmers, and his current work with Eat the Change, PLNT Burger, and Beyond Meat. Goldman emphasizes the importance of scale for impact and the entrepreneurial imperative to keep building meaningful brands despite the risks of acquisition.

Most relevant to

companies scaling up and early-stage companies

Topics

Mentioned

Companies
Coca-Cola, Eat the Change, PLNT Burger, Beyond Meat, Nestle
Products
Honest Tea, Honest Kids, Gold Peak, Sweet Leaf Tea

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