245 - Digitized surfaces and Unboxing eCommerce for Pathosan on Packaging Today Show

People of Packaging · 20 Feb 2024 · 44m

What this episode covers

Hosts Adam Peek, Evelio Mattos, and Cory Connors unbox and critique packaging from Pathosan, a sustainable cleaning brand, discussing design choices like C-flute corrugated boxes, water-activated paper tape, and labeling strategies. They identify specific pain points, including 90-degree die-cut corners that tear easily, redundant labeling on glass bottles, and the environmental waste of polypropylene labels on corrugated. The hosts suggest improvements such as switching to B-flute for space efficiency, direct digital printing on boxes, and using water-soluble labels from SmartSolve to facilitate bottle reuse and recycling.

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