Dr. Dennis Gross Skincare: Dennis and Carrie Gross

How I Built This · 24 Mar 2025 · 50m

What this episode covers

Dr. Dennis Gross and his wife Carrie Gross, co-founders of Dr. Dennis Gross Skincare, explain how they bootstrapped a skincare brand from his dermatology practice into a $450 million company sold to Shiseido. Dennis developed the Alpha Beta Peel to eliminate the downtime of traditional chemical peels, while Carrie managed early sales to spas and retailers like Nordstrom and Sephora. The couple navigated significant challenges, including a forced name change due to a lawsuit from MD Formulations, financial strain during the 2008 crash, and the pandemic's impact on their retail channels, before successfully scaling the brand with private equity and eventually exiting.

Most relevant to

founders before launch, early-stage companies, companies scaling up and established companies

Topics

Mentioned

Companies
Dr. Dennis Gross Skincare, Shiseido, MD Formulations, Nordstrom, Sephora, Main Post Partners, NASA
Products
Alpha Beta Peel, LED Face Mask

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