Hardware Podcasts

68 - Tim Etherington-Judge from Avallen Spirits

People of Packaging · 4 Aug 2021 · 44m

What this episode covers

Tim Etherington-Judge, co-founder of Avallen Spirits, explains how the company built the world's most planet-positive spirits brand by starting with first-principles thinking on raw materials, selecting apples for their low environmental impact to produce Calvados. He details specific packaging innovations, including using the lightest possible glass bottle to reduce shipping weight and carbon, and creating a label from apple pulp waste. The discussion covers the strategic decision to orient the brand name vertically on the label to maximize visibility without using energy-intensive metallic foils, and the removal of plastic shrink wraps in favor of paper seals.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Avallen Spirits, Diageo, Whiskey Exchange
Products
Calvados

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