Hardware Podcasts

67 - Andy Kurtts from Buttermilk Creative

People of Packaging · 21 Jul 2021 · 48m

What this episode covers

Andy Kurtts, founder and creative director of Buttermilk Creative, discusses his journey from an in-house graphic designer at The Fresh Market to establishing his own packaging design agency in Greensboro, North Carolina. He explains how his experience managing private label packaging for a large grocery chain informed his decision to launch Buttermilk Creative, focusing on small to medium-sized specialty food and beverage brands. Kurtts details the agency's intentionally small team structure, contrasting it with large agencies, and emphasizes the importance of direct client relationships and retail shelf appeal over purely digital channels.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Buttermilk Creative, The Fresh Market, Wegmans, Publix, Pentagram
Also
Ringling College of Art and Design, Clubhouse

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