Hardware Podcasts

194 - The GREAT Paul Jenkins from PackHub

People of Packaging · 21 May 2023 · 31m

What this episode covers

Paul Jenkins, founder and managing director of PackHub, discusses his transition from 18 years in brand management to founding a packaging consultancy and the PackHub Innovation Zone. He details the platform's tracking of over 7,000 packaging innovations and its subscriber base of major CPGs and retailers. Jenkins emphasizes that sustainability is now a mandatory business driver rather than a cyclical trend, highlighting the shift from marketing-led 'eco' claims to verifiable environmental metrics.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
PackHub, SupplyCaddy, Coca-Cola, PepsiCo, Tesco
Also
David Attenborough, Blue Planet 2

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