Hardware Podcasts

#125 The Most Common Lawsuits Hitting Brands Right Now with Handel Food Law

The Startup CPG Podcast · 23 Jan 2024 · 55m · Episode 10

What this episode covers

Lauren Handel, founder of Handel Food Law, discusses the current litigation landscape for CPG brands, focusing on the high volume of class action lawsuits driven by plaintiff's lawyers rather than individual consumers. She details specific risks including false advertising around 'natural' claims, sugar content, and ADA website compliance, explaining how these legal threats impact small and emerging brands. Handel advises on negotiation strategies, emphasizing early settlement to avoid costly discovery, and highlights the importance of substantiating claims and maintaining clear influencer guidelines to mitigate liability.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Handel Food Law, McDermott, Will and Emory LLP, Better Business Bureau, Nestle, Shopify
Products
Red Bull, Fruit Loops, Boost
Also
National Advertising Division, California Proposition 65, Americans with Disabilities Act

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