Hardware Podcasts

Founder Feature: Sheena Hamby of Mac Squares

The Startup CPG Podcast · 7 Aug 2026 · 30m · Episode 348

What this episode covers

Sheena Hamby, founder of Mac Squares, explains how she developed her baked mac and cheese squares in a hospital kitchen while her daughter Nova underwent chemotherapy. She details the product's clean ingredients, including block cheddar and fresh milk, and her five-SKU lineup which includes dairy-free and limited-edition flavors. Hamby discusses her journey from a hospital experiment to securing her first retail account, Swamp Rabbit Cafe, through the Startup CPG Denver grocery run, and her strategic D2C pre-order model.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Swamp Rabbit Cafe, Startup CPG, Sprouts
Products
Mac Squares
Also
Fancy Food Show

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