Hardware Podcasts

#89 Packaging Design and Printing 101 with Kirk & Kurtts

The Startup CPG Podcast · 2 May 2023 · 56m · Episode 66

What this episode covers

Kirk Visola of Mind the Font and Andy Kurtts of Buttermilk Creative discuss the complexities of packaging design and printing for CPG brands. They explain the critical differences between screen colors and printed output, emphasizing the use of Pantone matching systems and the distinction between spot and CMYK colors to ensure shelf consistency. The guests advise brands transitioning from DTC to retail to prioritize regulatory compliance, such as proper net weight and nutrition labeling, and to design for shelf visibility rather than just digital aesthetics. They also highlight the importance of strategic cost-saving measures, like using stock boxes and shells, and fostering strong partnerships with printers to navigate production challenges.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Mind the Font, Buttermilk Creative, IFT, Social Nature
Products
AWSM Sauce, Mid-Day Squares, Granolust
Also
Pantone

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